“I Want to Read about People”: On Why We Follow Blogs — Discover

he meaning of the verb “to follow” has changed quite a bit in recent years — it’s another word that social media has rendered flatter and more transactional than it used to be, not unlike “friend” or “like.” In a recent post, Jeff Cann — a writer based in Gettysburg, Pennsylvania — reflected on what “following” means to him in the context of the blogging community.

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